Starhub Promotions Caricatures at Little India~ by admin on Feb 15, 2009.
Caricatures is an effective advertising vehicle if you know how to use it. Serangoon Road otherwise known as little India is abuzz with foreign workers on any Sunday afternoon. A caricaturist in that crowd is a welcomed distraction and I was soon surrounded by curious Indian and Bangladeshi workers who even cheered after each drawing is done in less than three minutes. For two hours, I pulled the crowd to the Starhub booth where they were enticed with offers for prepaid cards, mobile phones and a free caricature.